Connect and Convert with Video Retargeting
Struggling to build audiences that are in-market?
Learn how to reach interested prospects by using video view time as a gauge of interest
The Problem
Traditional Retargeting Is Stale
Impossible to tailor messaging or segment audiences
Costly clicks from broad audiences dilute your spend
Weak retargeting data leaves huge gaps
Zero insights into who engages with your content
The Solution
Video Retargeting Empowers You to...
Identify prospects based on video engagement, not just clicks
Create sequenced messaging that moves viewers down the funnel
Build trust and familiarity through repeated exposure
Build in-market retargeting audiences for 50% of the cost
My Process
Step 1: Audit
- Optimize Existing Video Assets
- Determine Any Needed Additions
You probably already have video assets. Product explainers, testimonials, executive podcasts, and social media reels can all be repurposed into video ads.
Together, we’ll work on mapping your existing catalog and finding the gaps where new video assets are needed.
Step 2: Map & Strategize
- Map Videos to Campaigns
- Plan Messaging & Segmentation
Next, we'll map the specific video types and messaging required to attract and nurture each audience segment.
I'll provide frameworks for explanatory, educational, testimonial and product videos tailored to your goals.
I will also write new video scripts and show you how to distribute them across platforms.
Step 3: Build & Execute
- Create video assets
- Execute cold & retargeting campaigns
Finally, I'll go under the hood, and draft campaigns to get you started.
You’ll also receive a custom roadmap that will guide you through my process and allow you to run your own campaigns with the assets we have mapped out together.
These bespoke guides will showcase exactly how to guide prospects through your sales process using sequenced video ads and retargeting.
Pricing
Starter
Strategy Consult
$250
90 Minute Zoom Call with:
Video creative guidance
Campaign structure advice
Video retargeting tutorial
Boost
Audit + Strategy
$1000
Pro
Audit + Strategy + Execution
$2500
Everything in Boost
1 Segmentation Map
5 Ad Mockups
4 Run-Ready Video Ads
Ad Campaign Execution
FAQs
Who will I work with?
You'll collaborate directly with me through the entire process.
How long do projects take?
6 Weeks from kickoff to campaign launch
What's your availability?
Projects are first come first serve. Calls can take place during the week before 9am EST, after 5PM EST, or on weekends.
Can you run my campaigns indefinitely?
Yes! Ongoing retainers start at $1000/month.
What does a Video Script Entail?
A video script will contain the copy for a voiceover, suggested visual elements and how to produce them, as well as a label for where in your campaign diagram that video will fit.
What is a Campaign Diagram?
A mind-map that shows how prospects will flow through your campaign before they are sent to your website.
What is a Segmentation Map?
A table that shows how your videos line up with various segments of your audience, and what landing pages and offers are most suited to those segments.
What Are Ad Mockups?
Still image templates which are matched to your segmentation map and campaign diagram. These Mockups serve as ready-to-run ads, and also will help you devise more well-positioned conversion ads.